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“The Voice of Ithaca College” since 1957

VIC Radio is the home to the “best of what’s next” in indie-alternative music.

Ithaca College’s internet-only radio station is operated by a full student staff of DJs, newscasters and sportscasters. It began in 1957 as WICB-AM, broadcasting across the college’s campus using carrier-current technology and reaching the Ithaca Community through FM cable. The station changed to “WVIC” in 1984. The “W” was dropped after WVIC in Lansing, MI requested the change.

Starting in 1997, the “Voice of Ithaca College” was one of the first stations to stream on the internet. Monday through Friday, VIC’s morning and afternoon programming showcases indie-alternative music. On weekends, VIC features specialty music and sports talk shows created by students.

Tune in to hear the best of what’s next!

50 Hour Marathon
4 DJs, 1 Non-Profit, 0 Sleep

Each spring, VIC Radio hosts the 50 Hour Marathon, a weekend-long fundraising effort that benefits a local non-profit organization. The annual event was first held in 1986.

VIC held its 36th annual 50 Hour Marathon in April 2023. It raised $4,026 in support of Advocacy Center of Tompkins County. DJs Aidan Charde, Andy Tell, Clare Breakell and Carly Vallet battled the urge to sleep, accepted donations and played great tunes.

The Advocacy Center is the only provider of Domestic and Sexual Violence services in Tompkins County, NY. While the agency has grown, expanded services, and adapted to the ever-changing needs of survivors and the community over the years, they remain committed to the core philosophy of providing compassionate, trauma-informed, survivor-focused services and education with roots in feminism and the grassroots battered women’s movement of the 1970s. Today the agency has expanded to provide not only domestic violence services but also services to youth and adult survivors of child sexual abuse, adult sexual assault, and rape.

The 2020 Marathon was postponed due to health concerns related to the COVID-19 pandemic.

In April 2019, the annual event was recognized by the New York State Broadcasters Association with a “Serving New York” award, honoring the station’s commitment to the Ithaca community. VIC’s 50 Hour Marathon has been recognized two additional times since.