“The Voice of Ithaca College” since 1957

VIC Radio is the home to the “best of what’s next” in indie-alternative music.

Ithaca College’s internet-only radio station is operated by a full student staff of DJs, newscasters and sportscasters. It began in 1957 as WICB-AM, broadcasting across the college’s campus using carrier-current technology and reaching the Ithaca Community through FM cable. The station changed to “WVIC” in 1984. The “W” was dropped after WVIC in Lansing, MI requested the change.

Starting in 1997, the “Voice of Ithaca College” was one of the first stations to stream on the internet. Monday through Friday, VIC’s morning and afternoon programming showcases indie-alternative music. On weekends, VIC features specialty music and sports talk shows created by students.

Tune in to hear the best of what’s next!

50 Hour Marathon
4 DJs, 1 Non-Profit, 0 Sleep

Each spring, VIC Radio hosts the 50 Hour Marathon, a weekend-long fundraising effort that benefits a local non-profit organization. The annual event was first held in 1986.

VIC held its 34th annual 50 Hour Marathon in April 2021. It raised $3,865 to benefit Ithaca Children’s Garden located in Ithaca’s Cass Park. ICG is driven by a mission to inspire the next generation of environmental stewards and has created both a physical environment and a programming menu that facilitates and fosters environmental exploration, learning, and appreciation. DJs Chris Masciarelli, Chloe Levy, Teagen Parker & Teddy Byrne battled the urge to sleep, accepted donations and played great tunes.

The 2020 Marathon was postponed due to health concerns related to the COVID-19 pandemic. The 2019 Marathon benefitted The Suicide Prevention & Crisis Service of Tompkins County.

In April 2019, the annual event was recognized by the New York State Broadcasters Association with a “Serving New York” award, honoring the station’s commitment to the Ithaca community.

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